Questions & Answers

You have questions? We have answers.

Cleaning & Repair

Diamonds should be cleaned regularly with warm water, mild dish soap, and a soft toothbrush. Avoid harsh chemicals or abrasives. Professional cleaning once or twice a year helps maintain brilliance.
Use a silver polishing cloth for light tarnish. For heavier tarnish, soak silver in warm water with baking soda and gently rub clean. Avoid bleach or ammonia, which can damage silver.
Soak gold jewelry in warm water with mild dish soap for 15 minutes, then gently scrub with a soft toothbrush. Rinse thoroughly and dry with a lint-free cloth.
Clean platinum with mild soap and warm water. Platinum develops a natural patina over time; polishing can restore its original shine. Store separately to prevent scratches.

Silver Jewelry

Tarnish is caused by silver reacting with sulfur and oxygen in the air. Humidity, perfumes, and lotions can accelerate tarnishing.
Silver has a brighter, more reflective shine but tarnishes over time. White gold has a slightly warmer tone and is usually rhodium-plated, making it more durable and resistant to tarnish.
Real silver is marked with "925" or "Sterling." A magnet test can also help—silver is not magnetic. Acid tests can confirm authenticity.
Sterling silver is affordable but tarnishes. Platinum is rare, heavy, and highly valuable. Titanium is lightweight, strong, hypoallergenic, and usually less expensive than precious metals.

Gold Jewelry

Look for hallmark stamps like "10k," "14k," "18k," or "24k." Real gold is not magnetic. Professional jewelers can test using acid or electronic testers.
Gold purity is measured in karats. 24k is pure but soft. 18k is 75% gold, durable, and rich in color. 14k is 58% gold, stronger, and more affordable.
Yes. Jewelers can rhodium-plate yellow gold to give it a bright white finish. The plating may need reapplication every few years.
Gold EP means "Electroplated." It’s a thin layer of gold applied over base metal. Less valuable than solid gold, but still attractive and affordable.

Platinum Jewelry

Real platinum is stamped with “PLAT” or “950.” It is heavier than gold and not magnetic. Jewelers can confirm with specific gravity testing.
No. Platinum is a naturally white metal, heavier and rarer than gold. White gold is yellow gold alloyed with other metals and often rhodium-plated.
Platinum is rarer than gold, denser, and requires more material for jewelry pieces. Its durability and prestige also add to its cost.
Yes. Platinum and gold can be worn together safely. The contrast can even create a stylish two-tone look.

Diamonds & Stones

Look for the “4 Cs”: Cut, Color, Clarity, and Carat. Always buy diamonds with certification from a reputable gem lab such as GIA.
“Carat” measures the weight of gemstones like diamonds. “Karat” measures the purity of gold alloys.
  • January: Garnet
  • February: Amethyst
  • March: Aquamarine
  • April: Diamond
  • May: Emerald
  • June: Pearl or Alexandrite
  • July: Ruby
  • August: Peridot
  • September: Sapphire
  • October: Opal or Tourmaline
  • November: Topaz or Citrine
  • December: Turquoise, Zircon, or Tanzanite

Showroom Hours:

Monday: Appointment Only 716-447-0217

Tuesday – Wed: 10:00 AM - 6:00 PM

Thu – Fri: 10:00 AM - 7:00 PM

Saturday: 10:00 AM - 3:00 PM

Sunday: Closed

Our Location:

3350 Delaware Ave

Buffalo, NY 14217